Tapping into new supporters for Out Youth using data-driven analytics

In June 2021, we launched our first campaign to support Out Youth, an LGBT non-profit that serves youth.

We supported Out Youth by:

  • Selling low cost stickers to reduce barrier of support.

  • Donating 100% of proceeds to Out Youth, with strong margins per sticker.

  • Fulfillment and shipping handled by us, all at no cost. Out Youth only needed to post to their social media

Client

Out Youth

Tools

Facebook Ads

Year

2021

Creatives that Inspire

We help you design creatives that resonate with new audiences if you don't have the bandwidth or resources

A Meaurable Boost

We help you optimize for people most likely to purchase and incentivize growth via social network effects

Customer Journey

Instead of only displaying the final number of purchases, we provide the full conversion funnel to see how well each traffic source performed

Out youth - yall means all - pride month sticker

Creatives That Inspire

We offered our design services to Out youth and delivered a creative that resonated with users and provided shipping fulfillment at no cost! By doing so we helped them achieve:

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46x higher engagement rate than their previous campaign

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Tap into 4x as many financial supporters

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Raised over 2x the amount of proceeds

A Measurable Boost

Our platform helped Out Youth make a notifiable increase in supporters from their 2020 campaign with bonfire to their 2021 campaign with us.

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On their own they were only able to reach 98 unique supporters.

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We helped them reach an additional +144 people, for a total of 238 unique supporters.

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Raised over 2x the amount of proceeds

Customer Journey

We were able to help Out Youth garner a glimpse at how effective their social media campaign was for the first time.

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Most e-commerce ads have a conversion rate of ~1-2%

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We helped them achieve a >8% conversion rate

All Results

We focus on small, collective donations to reach a greater pool of potential long-term supporters.